Dear Utah Boutiques

March 05, 2019


It's time to stop.


This is not some attack on skinny girls. This is not to try and make slender models feel bad or even the women that do fit into your clothing sizes. This is solely for you.

You need to carry larger sizes. You need to label your sizes more accurately. And you need to use more diverse models - both in race and size.

I wrote a little bit about this previously, but I'm not quite sure that the message got through.
You often say what size the model is wearing in your pictures, and there are very few times it is anything but a small. The rest of the world is starting to wake up and realize that women come in all shapes and sizes, but, as usual, Utah is lagging behind. Wake up! Go get Sodalicious if you need the caffeine. There are plenty of women who want to be your customers but can't because you don't sell above a size large - and often, as Nat pointed out, that size large is not even really a size large.

I have been shopping at a handful of Utah boutiques for about four years now. In the past year, I've gained around 40 lbs., and because of that, you have completely lost me as a customer. I never know how accurately your "large" is labeled. You often don't even carry XLs, and when you do have plus-size items, they're hideous and boring. It isn't 2008 anymore. Whether you like it or not, there are plus-size women in Utah. And guess what? We want to - and deserve to - feel beautiful too.

I guarantee that if you were more accurate and diverse in your sizing, your company's sales would increase. I personally would recommend you to my friends because I know that you are willing to cater to all women - not just ones with average body types (and I know of many others that would happily recommend you too). I love your stores and what you care, but can a girl get an XL around here?

I'm genuinely asking you to change. Your former and potential future customers need you to. We should be setting an example of celebrating, loving, and serving many types of women. You need to do better.

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